A few months ago I was super excited to get an email from Amy Vernon, suggesting we work together to put together a SXSW panel proposal. The topic we chose was a combination of the two panels I organized for Columbia’s Social Media Weekend.
Our SXSW Panel: Branded Content: We’re All Publishers Now.
I’m also really excited to be on proposal as a speaker for a panel organized by Megan Murphy: Let’s Get Ready to Tumblr: Publishers & Community.
Below are the details. I would be majorly honored if you’d vote for these panels. I’m a n00b and all support is greatly appreciated. I really believe in the ideas behind these topics and both panels are filled with super smart, accomplished, and talented creatives. If you’re not going to SXSW, vote to support your network and good ideas.
The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content – whether articles, infographics or videos and how companies can apply these to branded content. And we’re talking about more than just slapping your logo on a pie chart. We’ll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You’ve heard the phrase “content is king” over and over again; this panel will show how and why.
- Emily Miethner – RecordSetter.com (Moderator)
- Shane Snow – Contently
- Amy Vernon – Hasai, Inc
- Leslie Bradshaw – JESS3
- Jon Steinberg – BuzzFeed
Millions of people are sharing the things they do, love, create, think, and discover more than ever on Tumblr. In June of 2011 it was announced that Tumblr hosts even more blogs than WordPress—and it’s still growing! This success is a direct reflection of the new ways in which people are engaging with content, and the top companies in entertainment, news, and fashion are setting up shop and creating strong, loyal communities here. Though publishing has undergone massive changes, many traditional media outlets are still turning a blind eye to the digital age. This panel will be an opportunity to hear from several publishing brands, from those that started from scratch to established online and traditional content providers. These companies are not only recognizing but also embracing Tumblr as a serious method for gathering and sharing information with their communities and so should you. The time of cultural curation has arrived and it’s all happening on Tumblr.
- Mark Coatney – Tumblr (Moderator)
- Amy Vernon – Hasai, INC
- Russ Marshalek – Flavorpill
- Jared Keller – The Atlantic
- Emily Miethner – RecordSetter.com
Are you organizing or excited for any particular panel idea? Share in the comments.