“The Case for Media Optimism: What’s Working and Why”
As the title suggests, this was a panel focusing on the positive, discussing what’s exciting and what type of ideas are succeeding. We’re no longer “on a toboggan ride to hell” and “it’s a great time to be in business!” Carr spoke about how nowadays, no one asks for permission to build things. That yes, college students should have great resumes and internship experience, but they should also expect to hear “show me what you’ve made, show me what you’ve built.”
Tumblr: Smart companies have used it as an auxiliary channel for the super engaged.
- Fun number: 1.5 Billion page views a month
Youtube: Focused on building the audience even after being bought by Google, but is now delving more into monetization.
- Fun number: Lady Gaga was the first to reach 1 Billion YouTube views
Foursquare: Has established a data set that hasn’t existed before, it’s like a Marauders map (oh yes, Dennis compared Foursquare to a magical object from Harry Potter).
- Fun number: Over 4 million registered users
AOL: At a time where companies started investing in robots and machines, AOL stayed strongly invested in people.
- Fun number: Homepage gets 15 million uniques a day
Short form, brevity, nuggets of information… is being used as a new way to access more content quickly and be able to filter through it to exactly what we want. Should people in the business of words be afraid? No! They just need to hustle. People who really care about what they write about will be able to leverage an audience. You need the content and the distribution to grow users, learn how to sustain the growth, and then figure out how to make money.
I was chomping at the bit to ask a question and was the first to go to the microphone! Carr delightfully teased me about wearing a lime green sweater. Rock. My question? Foursquare and Tumblr: You guys are small but rapidly growing, how do you deal with being inundated by partnership requests? Is there general guidelines you follow to get through the emails quicker?
Answer: Yes. It’s great when proposals give examples of businesses who’ve done things they want to imitate, and adding a new spin. Have specific plans, and know that what Foursquare and Tumblr care about most is giving back to user base and community.