For your viewing pleasure, Tim O’Reilly’s Web 2.0 Expo NYC Day 3 Recap! Lots of good social media tips and tricks inside!
Jonah Peretti (Buzzfeed)
Jonah Peretti explained everything I always try to tell people about what is needed for a video to “go viral” (hate that term!) in a simple concise manner. It was a fantastic presentation.
Key Takeaways about how to make something viral:
- Create content for the Bored at Work Network that is easy to understand in a short amount of time and sharable
- Keep business in the front but try lots of ideas in the back and bring them to the front when they work (mullet theory)
- Spend some money to help along your creative ideas, don’t just do one or the other
- Content that expresses personality disorders does well (narcisitrts, OCD, etc)
- Evangelicalism is half the struggle, it’s not all about the quality, it’s about putting in the effort to spread the content on the right channels
DO, MAKE, TRY A LOT!
- Take into account small audiences, know then, and make them feel special
- Banner ads are about as ineffective as birth control is effective
- Don’t be afraid of having a small audience, stop thinking big and target and shrink the idea for them
- Stop over analyzing, and start trying things
- Scale isn’t everything!
Gabe Zichermann (Game-Based Marketing & FunwareBlog)
This speaker was extremely engaging and fun, which wasn’t surprising as his motto was “Fun is Future!”
- Fun and work do not have to be separate!
- When creating currency for loyalty, make it abstract so that metrics are confused (like in Farmville)
- Giving out status is cheaper and more effective then giving out points (and prizes)
4 Types of Participants:
- Achiever (10%)
- Explorer (10%)
- Killer (10%)
- Socializer (80%)
- Make levels of participation for all of them!
- If you (the business) control the game, you win! House always wins
There you have it! I’m extremely happy with the sessions I chose, they were all extremely helpful and I can’t wait to apply what I learned to work! Look out for Pixiq, Ecosystem, and other Sterling awesomeness owning the interwebs :) Check back soon for an overall Web 2.0 Takeaways post!