Day 2 of Tim O’Reilly’s Web 2.0 Expo NYC

The second day of my first conference went even smoother, knew where I was going and had plans all through out the day!
I’m so excited, inspired, and full of ideas because of this conference! Read why below!

Cure the Chaos: How to Coordinate Your Company’s Social Media Efforts

Marc Engelsman (Digital Brand Expressions), Michelle Brusyo (Digital Brand Expressions)

Takeaways:

• I have a lot of training to do for the rest of my company, and I’m looking forward to it!
• Goals Goals Goals! You must have them with social media!
• Make sure everyone throughout the company knows of what’s going on (most importantly legal) so that they fully support what you’re doing from start to finish

Are You (or your company) Naughty or Nice?

Jeremy Edberg (reddit.com)

This was one of my favorites because it was another “conversation” style session. I was really interested in being involved in a dialogue with Jeremy Edberg from Reddit because as the Pixiq community manager I’ve done a lot of research there. We had a really smart and interesting group; a mix of human resources folks and community managers.

Takeaways:

• The old saying believe half of what you read and none of what you hear is the same on the internetz!

When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web

Jaidev Shergill (Bundle.com), James McClamroch (Microsoft)

Takeaways:

• Getting information from the internet is like drinking from a fire hose
• Social media is great when supplemented with action data

After this session I was able to talk with Ruben Quinones for awhile. He ran the session, “How to Create and Sustain a Winning Facebook page.” It was great talking to someone who really gets social media! Most important thing I learned from him? You have to learn by doing! He started a blog, videocasts, and answering questions on linkedin, to name a few things. Through this he learned a lot about keywords, SEO, and more! He’s now an adjunct professor at NYU and has been mentioned in the New York Times. Ballin.

My favorite thing the whole day was probably Tim O’Reilly speaking for Publishing Point. I actually thought this was part of Web 2.0 but it was totally separate. It was great hearing Tim speak in a smaller crowd, and I got a lot more out of it. That talk will get it’s own entry! I will share my favorite quote from the talk though: Do something that lights you up.

Lastly, I ended my night at Shakeshack III. The event was run by Charlie O’Donnell, who literally every person told me I needed to meet, and I did briefly! I met a lot of interesting people and I can’t wait to follow up with all of them! Standout worth a mention, Shane Snow! He does infographics for Mashable, I started following him on twitter because they are awesome and I’m trying to do more infographics as well. Small world! He also went to Columbia’s Graduate School of Journalism on the Digital Media track which was super cool to hear about.

Thanks to Simon Kirk for inviting me, apparently it was THE tech event of the year. Also, delicious shakes and veggie burgers were served. Heaven!

Last day, here we go!