Be Your Own Publicist: An interview with Lindsay Kaplan

Lindsay Kaplan resides over ELLE and the like at Hachette Filipacchi as the Manager of Social Media.. She has also worked at Oxford University Press as an Associate Publicist and Time Out New York as the Publicity Manager. I recently sat down with Lindsay (we worked together at TONY!) to get advice about being a full time professional social media gal!

Lindsay works in the Digital Department as a consultant on brand and engagement strategy; the in house social media expert. She guides ELLE Group, Premiere, Woman’s Day and Jumpstart Automotive Group on creating reachable goals, developing content, and running communities.

We spoke about the rough job market and the best practices to landing a job. I’m a huge fan of networking as opposed to sending out hundreds of resumes. Lindsay agrees that networking is extremely important, but pointed out that you can’t only network or only have a great resume, you have to have a kickass resume and put yourself out there at events.

On Networking:

Going out, hanging with people in your field, making friends and attending happy hours is the best networking! The money you spend on happy hours is an opportunity cost, and it’s worth it! “I like to say I have a Graduate Degree in Socializing.”

On Resumes:

Whether or not you are activeily seeking work, you should constantly be updating your resume. Spending 10-15 minutes a week tweeking  and adding to your resume will save you the trouble of spending extended periods of time doing extreme overhauls. “If your dream job came along, would you be ready?”

On Working in a Male Dominated Field:

I don’t have any articles or stats to back up thamy statement that social media/tech is a male dominated field…I just know from experience, meeting people and networking that this new field definitely seems to have more males than females involed. Lindsay agreed and shared her thoughts. When it comes to tech stuff, why go to someone else to work out the details? Everything you need to know is on the internet, so take the time to learn. Asking someone else should never be your first option. It’s becoming extremely important to be a “Jane of All Trades” in this economy, so study up and do your best to find the answers to your tech questions on your own.

“Yeah, people say to dress for the job you want. But you should also talk for the job you want.”

When Lindsay started at Oxford University Press, she was promoted after only ten months. Her secret? Her boss taught her to talk the talk and walk the walk! She emphasizes being agressive and active in your career so that people take notice of what you’re doing and how well you are doing it. Confidence is key.

The best advice she ever got?  You are your own publicist. When you acheive something cool, no one will know unless you speak up! That doesn’t mean you tell everyone about every single awesome thing you do—use your judgment. Good publicists now how, when, and who to talk to about accomplishments.

Check out Lindsay Kaplan on LinkedIn, Tumblr, and Twitter.

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