Today was fantastic! Web 2.0 was well organized and the variety of panel styles and presentations was really great. I was a big fan of the “conversation” style panel (Know your Meme). Instead of a big room with a powerpoint, it was a seminar style room with about 30 people and we were encouraged to participate in the conversation. I’m going to make sure I go to at least one more each day. Met some very cool people already, and looking forward to meeting more in the next two days!
Below are the links to the panels I attended and some very brief takeaways!
If you come across my post and were there and got something else out of the session, or disagree, or are the speaker and I misinterpreted an idea or you want to post your slides, etc…comments are of course highly encouraged!
In the last three years there has been a surge in social participation. Only empowered employees can serve empowered customers, which is hard due to politics and working cross departmentally.
Be a HERO (I didn’t write down the acronym, waiting on slides!)
- Identify mass influencers
- Deliver groundswell customer service
- Empower with mobile
- Amplify fan activity
Example: Best Buy twelp force
Definition(ish) of a meme: ideas that spread by the people
- Know your Meme
- My personal resource: 11 Rules For Getting Famous On The Internet by Evan Roth
- Did you realize that your GPS is an example of augmented reality?
- Ease of use and utility equals rapid adoptions.
- When using QR codes…make sure there’s a goal (CD sales, page views). It’s not gimmicky as long as the QR code connects to something exclusive and unique.
- Stella Artois has a great augmented reality app
- Augmented reality creates clicks and location data to bring back to company
Ruben Quinones (Path Interactive)
- Use keywords in “about” and “info” section
- Take advantage of status updates
- Create custom tabs. Some apps: RSS graffiti, Youtube, involver, Wildfire
- Your page should educate, entertain, and have exclusive content
Deanna Zandt (Deanna Zandt)
This speaker was totally sneaky in the description of her session and what she spoke about (LOVE it). There were great big concepts thrown out there in an unfortunately short 20 minutes. Concepts being that because the web is a free for all, real life prejudices/biases/privileges/etc start taking over. Prime example of overlooking others because of people developing in a vacuum: Google Buzz’s open approach leads to stalking threat (google buzz created by mainly white males). I will hopefully get to interview this speaker sometime soon. She was amazing, and her powerpoint was gorgeous and one of the best I’ve ever seen.
Eric Skiff (drop.io), Sam Lessin (drop.io)
We are at the point that instead of reinventing the wheel when creating something new, we have a huge tool box at our disposal, can take something already developed and make it our own. But this can cause issues with relying on other software to run our business…(ahem, facebook and twitter!)
That’s all for now!