Heroes, Memes, and Feminism: Web 2.0 (@w2e) Day 1 #w2e

Today was fantastic! Web 2.0 was well organized and the variety of panel styles and presentations was really great. I was a big fan of the “conversation” style panel (Know your Meme). Instead of a big room with a powerpoint, it was a seminar style room with about 30 people and we were encouraged to participate in the conversation. I’m going to make sure I go to at least one more each day. Met some very cool people already, and looking forward to meeting more in the next two days!

Below are the links to the panels I attended and some very brief takeaways!

If you come across my post and were there and got something else out of the session, or disagree, or are the speaker and I misinterpreted an idea or you want to post your slides, etc…comments are of course highly encouraged!

Transforming Your Company to Embrace Empowered Employees and Customers

Josh Bernoff (Forrester Research), Ted Schadler (Forrester Research)

In the last three years there has been a surge in social participation. Only empowered employees can serve empowered customers, which is hard due to politics and working cross departmentally.

Be a HERO (I didn’t write down the acronym, waiting on slides!)

  • Identify mass influencers
  • Deliver groundswell customer service
  • Empower with mobile
  • Amplify fan activity

Example: Best Buy twelp force

Understanding Internet Memes

Elspeth Rountree (Rocketboom.com), Kenyatta Cheese (Rocketboom.com)

Definition(ish) of a meme: ideas that spread by the people

Resources:

Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)

  • Did you realize that your GPS is an example of augmented reality?
  • Ease of use and utility equals rapid adoptions.
  • When using QR codes…make sure there’s a goal (CD sales, page views). It’s not gimmicky as long as the QR code connects to something exclusive and unique.
  • Stella Artois has a great augmented reality app
  • Augmented reality creates clicks and location data to bring back to company

Creating and Sustaining a Winning Fan Page on Facebook

Ruben Quinones (Path Interactive)

  • Use keywords in “about” and “info” section
  • Take advantage of status updates
  • Create custom tabs. Some apps: RSS graffiti, Youtube, involver, Wildfire
  • Your page should educate, entertain, and have exclusive content

The Free-for-All Web and the Secret Tyrants We All Are

Deanna Zandt (Deanna Zandt)

This speaker was totally sneaky in the description of her session and what she spoke about (LOVE it). There were great big concepts thrown out there in an unfortunately short 20 minutes. Concepts being that because the web is a free for all, real life prejudices/biases/privileges/etc start taking over. Prime example of overlooking others because of people developing in a vacuum: Google Buzz’s open approach leads to stalking threat (google buzz created by mainly white males). I will hopefully get to interview this speaker sometime soon. She was amazing, and her powerpoint was gorgeous and one of the best I’ve ever seen.

Pluggable Culture

Eric Skiff (drop.io), Sam Lessin (drop.io)
We are at the point that instead of reinventing the wheel when creating something new, we have a huge tool box at our disposal, can take something already developed and make it our own. But this can cause issues with relying on other software to run our business…(ahem, facebook and twitter!)

That’s all for now!

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2 Comments

  1. Posted October 21, 2010 at 9:54 am | Permalink

    Memes seem to be everywhere nowadays. With Facebook and Twitter gaining popularity, I expect this will only get worse in the next few years (perhaps sooner). It will be interesting to look back in a few years and see what were the most popular internet memes of 2010. Someone needs to publish a “coffee Table” book of internet memes.

  2. Posted September 29, 2010 at 3:25 pm | Permalink

    nice post. thanks.

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  1. […] This post was mentioned on Twitter by David Pattillo and Emily Miethner, Emily Miethner. Emily Miethner said: Heroes, Memes, and Feminism: Web 2.0 (@w2e) Day 1 http://bit.ly/cDfz7i #w2e […]

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